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Academic Research

Haven partnership reveals true value of online privacy

Consumers worry about online privacy. But are they willing to pay to ensure their privacy when browsing?

This was the question asked by researchers at George Mason University. Seeking to reveal the market price for online privacy, they partnered with Haven Insights to conduct a survey research project aimed at uncovering internet users’ actual preferences regarding online privacy—whether and how much they would pay to assuage their stated concerns about online privacy.